At the Worldwide Developers Conference, Apple unveiled its long-awaited AI strategy, taking a major step forward in integrating artificial intelligence into its apps. As part of this initiative, Apple has partnered with OpenAI to introduce ChatGPT to its devices.

The motive behind the move is to reassure investors amid stiff competition, particularly from Microsoft, in the AI ​​sector. ChatGPT, powered by OpenAI, will not only improve Siri but also provide new capabilities like text summarization and content creation.


In the updated Siri, Apple emphasizes user privacy by ensuring that they ask for permission before accessing OpenAI services. The aim of this step is to maintain trust and transparency among consumers.


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Apple's focus with the upcoming iOS 18 updates is to improve customization and privacy features, such as introducing app lock options. These updates are intended to give users more control over their devices and personal data.


Additionally, Apple plans to improve the organization and categorization of emails with the goal of streamlining communications for its customers.